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Once a person has a mental illness, they will never be well enough to live a productive life.
Close to 90% of cases compared to approximately two-thirds (66%) of controls strongly disagreed or disagreed that once a person has a mental illness they will never be well enough to live a productive life (p ≤ 0.001).

People who kill or attempt to kill themselves usually show some warning signs.
More than half (60%) of cases agreed or strongly agreed that people who kill or attempt to kill themselves usually show some warning signs, whereas 40% of controls agreed or strongly agreed (p ≤ 0.05).

If a friend was having thoughts about suicide, I would know where to find assistance.
About two-thirds of cases (65%) compared to only about one-third of controls (34%) agreed or strongly agreed that if a friend were having thoughts about suicide, they would know where to find assistance (p ≤ 0.001).

I know of a suicide crisis line that I can call for help and support.
Similarly, 66% cases versus 28% controls agreed or strongly agreed they knew of a suicide crisis line to call for help and support (p ≤ 0.001).

If I had a mental illness, I would feel ashamed.
More than one-third of cases (37%) compared to slightly below one-quarter of controls (24%) strongly disagreed or disagreed that they would feel ashamed if they had a mental illness (p ≤ 0.01).

If I had a mental illness, I think some of my friends would reject me.
Forty-one percent of cases compared to 22% of controls strongly disagreed or disagreed that if they had a mental illness some of their friends would reject them (p ≤ 0.05).

Suicide is preventable.
Close to 80% of cases compared to 61% of controls strongly agreed or agreed that suicide is preventable (p ≤ 0.01).

Connect your friend or family member to resources and encourage help-seeking.
About 57% of cases compared to 38% of controls would be very likely or likely to support a friend or family member who was experiencing a mental health challenge by connecting them to resources and encouraging help-seeking (p ≤ 0.01).

Do nothing/Leave them alone.
A higher proportion of cases (86%) than controls (76%) would be very unlikely or unlikely to do nothing or leave their friend or family member alone (p ≤ 0.001).