Statewide & Local Impact Report

Improving lives

The Statewide PEI Project: Achieving More Together

In Fiscal Year 2018‐2019, 38 counties collectively pooled local Prevention and Early Intervention (PEI)
funds through the California Mental Health Services Authority (CalMHSA) to support the ongoing
implementation of the Statewide PEI Project. The Statewide PEI Project is publicly known as Each Mind
Matters: California’s Mental Health Movement, which represents an umbrella name and vision to
amplify individual efforts from the county and other organizations that are taking place across California
under a united movement to reduce stigma and discrimination and prevent suicides.

Strategies of the Statewide PEI Project in Fiscal Year 2018-2019

Funding to the Statewide PEI Project supported programs such as maintaining and expanding public
awareness and education campaigns, creating new outreach materials for diverse audiences, providing
technical assistance and outreach to county agencies, schools and community based organizations,
providing mental health/stigma reduction training’s to diverse audiences, engaging youth through the
Directing Change program, and building the capacities of schools to address mental health, stigma
reduction and suicide prevention.

Outcomes to Date

The effects of the Statewide PEI Project go beyond county lines. Influencing all Californians in the message of Each Mind Matters (EMM) is critical for creating a culture of mental health and wellness regardless of where individuals live, work, or play. Key statewide achievements of the Statewide PEI Project in fiscal year 2018-2019 include:

  • Over 400,000 Lime Green Ribbons disseminated throughout the state;
  • Over 1 million hardcopy materials were disseminated in counties, schools, and CBOs;
  • Over $94,000 in mini-grant funds were provided to CBOs, NAMI affiliates, Active Minds chapters, and community colleges to host community outreach events utilizing EMM resources and messaging;
  • The Directing Change Program received over 1,000 video submissions from over 150 schools across California, engaging over 3,600 students;
  • Nearly 10 new EMM culturally-adapted resources were developed;
  • 27 news broadcasts, news articles, and radio reports discussed programs implemented by the Statewide PEI Project;
  • Over 600 county agencies, schools, and local and statewide organizations across California were touched by programs implemented by the Statewide PEI Project.

CalMHSA makes individual impacts reports available for each member county/city. If you would like a view a specific report for your county/city, please access the CalMHSA Member Portal or email a request to

To download the entire Statewide PEI Impact Report (PDF), click HERE