Peers Are Proof That Recovery Is Possible: Campaign Overview
Our campaign to promote and support the work of Peer Support Specialists featured a statewide digital advertising campaign to raise awareness about the impact and role of Peers in behavioral health. The ads and video reached 10 million Californians with high engagement, including:
- 79,000 total clicks
- 44,000 clicks to the PeerHero.org website
- 8 million completed video views
February 2, 2026
