Across California, Medi-Cal Peer Support Specialists are transforming public behavioral health. They bring connection, empathy, and trust in a way that is truly transformational.
Throughout September, CalMHSA — in conjunction with DHCS — is sponsoring a statewide digital advertising campaign to raise awareness about the impact and role of Peers in behavioral health.
In addition to raising awareness, the campaign aims to inspire more people to pursue certification. It uplifts the voices of real Certified Medi-Cal Peer Support Specialists, spotlighting their emotionally resonant stories to show how lived experience isn’t just valuable — it’s transformative. Learn more at www.peerhero.org.
How You Can Help
You can help us amplify the campaign’s important messaging with the resources below —posts, graphics, and links to powerful videos that you can use together on all of your social media accounts. Simply download the graphics, copy and paste the captions, and post them to the social platform of your choice, and be sure to add our hashtag: #PeerHero.